Imagine a world where social media is the main channel of communication. You're upstairs in your room, and your mom asks you to come down for dinner via twitter. You communicate with your friends through written words (and not just normal written words, but internet jargon) rather than verbally. You may even hear people slip an "LOL" instead of actually laughing. You talk to people all over the world about a multitude of issues, simply by typing away on your keyboard.



At Humber PR, we've digested a lot of information about social media in a short span of time. We've gone from not knowing twitter, to being skeptical about twitter, to being regular twitterers, to being twitter connaisseurs. We've hosted an event all about the current war waged in our minds: is it more valuable to be online, or unplugged?



Online is convenient and fast, and importantly, current. Potential employers can find out whether or not they want to hire you through a quick Google search. What Humber PR has taught is that social media is rapidly evolving, there is a demand for it, and our generation is expected to the be connaisseurs and experts of social media. So what does that mean?


It means you shouldn't be afraid of social media, but should tackle the beast head on. It seems overwhelming, it seems huge and all-consuming, but in reality it can be very mangeable. Find the platforms and channels you feel most comfortable using, and master them. Don't use social media to talk about yourself and what you're doing and how your breakfast bagel from Tim Horton's was totally cold when you got it; but use it to generate discussion, add discussion and get yourself out there. According to Gossip Girl, in PR, you're only as valuable as your social network, so go out there, and make that network! Reach out to professionals, talk about what you're interested in, follow who you want to work with. It's a simple formula that seems to work for many people. But never, ever ever forget the importance of being a personable person, sparkling outside of the internet... because unfortunately, you can delete a tweet and masterfully craft the perfect LinkedIn autobiography, but you can't delete a first impression.